We developed the first of its kind, online email marketing website, emailists.com. Users can select from an audience of 40+ million names, enter creative, test their creative, set demographic criteria for their audience and pay for, deliver, and track results all online, in realtime, in minutes. The logical progression for this tool was to exploit reseller channels. To do so we developed a turnkey private label solution. This reseller model allows our partners to seemlessly integrate our state of the art ordering interface into their existing web site at no cost and with no down time. The backend processing, database and API calls are all handled 'under the covers' by the same proprietary system that powers the flagship: emailists.com site.